OLOW

OLOW is a French clothing brand founded in 2006 in Montreuil, a suburb of Paris, by two friends, Mathieu Sorosina and Valentin Porcher. Each of the collections is an invitation to travel, discover and experience human encounters. Collaborations are the essence of the brand. More than a hundred illustrators, photographers, painters, tattoo artists ... (including some known on the international scene like Jean Jullien, Supakitch, Lucas Beaufort or Steven Harrington) have collaborated with OLOW today.

Corozo buttons

Spanish term for vegetable ivory, corozo or tagua is the inner pulpit of the ivory palm fruit - called albumen - native to the Amazon rainforest. It can be carved, turned and polished as easily as ivory.

The discovery of the corozo dates back to 1798 when Spanish explorers Hipólito Ruiz López and José Antonio Pavón set out to explore the Peruvian jungle in the upper Amazon. They discovered that the first to use the palm tree to make jewellery and objects were the Quechuas Indians.

The sailors also worked the corozo and made small boxes and snuffboxes out of it. In 1865, a steamboat left Esmeraldas in Ecuador for Hamburg and took on board a cargo of tagua. The Germans then discovered vegetable ivory and began to make buttons and small ornamental objects such as thimbles and jewellery.